Russell Hobbs E-Newsletter

This is the very first Russell Hobbs E-Newsletter which was designed and released in late 2011. I had the pleasure of working on the Remington E-newsletters before i got to work on this brief so i was able to carry a few helpful aspects of the Remington email over to this one. The main aspect of this email template that i had to take into account was that every month the content would differ but i wouldn’t be the person creating it all, instead i would be taking control of the images while the marketing team took control of the text. This meant that once i had the grid structure up and running in the email it was just a case of swapping a few images and links and then let the text be swapped and a each months email was created as simple as that.

Getting all of the aspect of Russell Hobbs into this email was quite a challenge at first as all of the collections are very different so we needed to make clear what sections where going to stay the same each month and which would change. The email itself showcased:

• Product/s of the month
• recipe of the month
• Competition of the month
• Recent tabloid News
• Product related articles